It’s that time of the year again when everyone’s adding “just one more thing” to their cart because, let’s be honest, who doesn’t love a good tech deal? As a warm-up to the holiday shopping madness, Amazon’s second big sale of the year is almost here, and it’s shaping up to be a big one.
If you missed the first Prime Day back in July, this is Amazon’s follow-up sale that serves as a warm-up to Black Friday and Cyber Monday.
Amazon’s Prime Day 2025 wasn’t a flop despite consumer hesitation
The company says it achieved record overall sales figures.
When Is Prime Day 2025?
This year’s Prime Big Deal Days run from October 7 to 8, but you can already score great discounts on tech products ahead of the event, and more deals are expected to drop as we get closer to the main event. So, if there’s something you’ve had your eye on, now’s a good time to start tracking prices.
How to Find the Best Prime Day Deals
Of course, you’ll need an Amazon Prime membership to shop most of the Big Deal Days offers. If you’re not already subscribed, don’t worry, new users can still sign up for a free 30-day trial, which gives you access to all the deals, plus perks like free shipping and Prime Video.
Once you’re in, the real trick is knowing where (and when) to look:
- Watch for daily themes and midnight “Deal Drops.” These flash sales refresh every 24 hours and usually feature some of the deepest discounts.
- Don’t ignore the competition. Retailers like Walmart, Target, Best Buy, and Kohl’s often run overlapping sales to match the hype. Sometimes, their prices even come out lower.
- Focus on high-value categories. Big-ticket or seasonal items — tech gadgets, Amazon devices, home goods, and skincare — tend to get the most generous cuts.
- Prime Big Deal Days aren’t just about shopping, call it a preview of what’s coming for Black Friday. So, if you want to skip the chaos later in the year, this is your chance to grab early deals without the rush. Whether it’s a smart speaker, new earbuds, or that monitor you’ve been saving for, this might be your best shot to get it cheaper.
Which Countries Will Participate in Amazon Prime Big Deal Days 2025?
The Prime Big Deal Days sale will be available globally, kicking off on October 7 in numerous countries. These include: the U.S., the UK, Canada, Brazil, France, Germany, Italy, Spain, the Netherlands, Poland, Sweden, Belgium, Japan, Singapore, Australia, Turkey, and for the first time, Colombia, Mexico and Ireland. Participation requires access to an official Amazon marketplace in your region, and while most core deals are globally consistent, pricing and availability may vary slightly by country.
Conclusion
Prime Big Deal Days is shaping up to be a major event for deal-hunters ahead of the holidays. Whether you’re upgrading your gadgets or getting a head start on gift shopping, October 7–8 could be your best chance to score early Black Friday-level savings.
Everything Announced at the Amazon Hardware Event 2025
It could reshape how Alexa fits into daily life, with Amazon’s Big Fall Event showcasing smarter speakers, brighter displays, and new devices powered by Alexa Plus.