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INFORMATION HUB > Blog > NIGERIA NEWS > Why Africans Don’t Go Far In Business – Obi Cubana
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Why Africans Don’t Go Far In Business – Obi Cubana

Naijanews
Last updated: November 1, 2025 4:02 pm
Naijanews
4 days ago
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Why Africans Don’t Go Far In Business – Obi Cubana
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Nigerian billionaire cum business mogul, Obi Iyiegbu, popularly known as Obi Cubana, has revealed why many African entrepreneurs struggle to achieve global success.

Naija News reports that Cubana, in a video circulating online, spoke about the differences between African and Western business mindsets.

He attributed the inability of Africans to achieve global success to a lack of collaboration and an excessive focus on individual ownership.

According to him, most Africans prefer to operate alone, while their foreign counterparts understand the power of partnerships and shared ownership.

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He said, “This I must own it all” mentality limits growth and makes it difficult to execute large-scale projects, as individuals often prioritise control over collective progress.

“Why we Africans don’t go far in business is because we want to own it ourselves. Nobody wants to share. You see, But oyibo people, I bet you there might be 20 owners who don’t even know themselves and they come together to make complex project look very simple.

“But our problem is that I want to have Obi Cubana and Sons Limited. whether your sons are interested in the business you do or not and that’s why the moment they die, the business dies.

“The moment they are incapacitated, the business dies because there’s no second or third generation to carry on.”

© 2025 Naija News, a division of Polance Media Inc. Contact us via [email protected]



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