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Film critics and digital creators, Edna Francis, Belove Olocha, and Ikegod Chielo, have been nominated for Entertainment Creator of the Year at the 2025 TikTok Awards.
The nomination is a powerful statement about the evolving landscape of Nigerian entertainment, where digital creators are increasingly shaping mainstream conversations.
The TikTok Awards, now a major annual event, celebrate the platform’s most talented and impactful content creators across Africa. The event has historically featured Nigerian creators, who have secured multiple wins and cemented the country’s status as a powerhouse of digital creativity.
Edna Francis, Belove Olocha, and Ikegod.Chielo have used their digital platforms to review and analyse films, especially Nollywood productions, as well as reality television series like Big Brother Naija. South Africa’s Finding Chance is also nominated in the same category.
Speaking after the announcement, Edna told NETNG that “This nomination means a lot because it shows that movie criticism, even on platforms like TikTok, can have real cultural impact. It’s about celebrating our stories, our actors, and the creativity of Nigerian filmmakers.”
Known for her honest, witty, and insightful takes on Nollywood and global cinema, Edna has built a loyal community of over 100,000 followers who rely on her reviews to decide what to watch. Her nomination marks a significant moment for digital film commentary in Nigeria, a field still finding its mainstream footing within the entertainment industry.
Before embracing full-time content creation, Edna worked in broadcasting. But what began as a passion project—posting short, relatable movie reviews from her home—quickly resonated with audiences. Her mix of humour, cultural context, and accessible criticism gave her content a distinctive edge that continues to set her apart.
Her recognition comes at a time when digital creators are increasingly shaping public conversations around film and pop culture. Through her reviews, Edna has championed several Nollywood productions, highlighting quality storytelling and performance while also holding the industry to higher standards.
Edna Francis’s journey from a media professional sharing her love for film online to a respected name in digital criticism shows the power of authenticity, consistency, and passion in building a career from what once seemed like a simple pastime.
Fans and fellow creators have since flooded social media with messages of support and encouraged users to cast their votes through TikTok.
