From Cyriacus Nnaji, Lagos
QNET, the global lifestyle and wellness company, has earned international recognition for its bold stand against fraud.
According to a release, QNET Against Scams campaign was awarded a Gold Stevie® Award at the 22nd Annual International Business Awards (IBA), underscoring QNET’s commitment to consumer protection and brand integrity.
Gold Stevie® Award for QNET Against Scams, meant for Rebuilding Trust Through Crisis Communication and Public Education in Ghana was won in the Communications or PR Campaign of the Year – Brand / Reputation Management category.
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The company also won Silver Stevie® Award for the same campaign in the Public Service category.
Further, QNET also won the Bronze Stevie® Award for V-Africa 2025, designed for Rebuilding Trust and Empowering Entrepreneurs in Africa through QNET’s Flagship Convention; this was in the Corporate & Community – Community Engagement Event category.
These honors, the company said, have placed QNET among leading global brands recognized for excellence in communications and corporate responsibility.
About the QNET Against Scams Campaign
Launched initially in Ghana in 2024 and then rolled out in Senegal and Sierra Leone, the campaign tackles misuse of QNET’s name by fraudulent actors and educates communities on distinguishing legitimate direct selling from scams. It combined billboards, radio and TV spots, comic-style flyers, social media, and dynamic street activations — including roller-skating teams — while working closely with law enforcement and regulators to strengthen consumer protection.
The release further stressed the importance of QNET’s anti-Scam Campaign
It stated that fraudulent individuals have misled communities by falsely using QNET’s name to promise jobs, visas, or quick returns. The campaign makes clear that QNET is a direct selling company, and income is earned only through sales of its wellness and lifestyle product, and warns the public to be vigilant of false claims being made in its name.
The company enumerated some of the impacts of the Campaign to include
Community Reach. It said that tens of thousands has been engaged through grassroots events and outdoor activations in major cities.
Speaking about Partnerships, the company has collaborated with Ghana’s Economic and Organised Crime Office (EOCO), Ghana Police Service and Immigration Service, as well as Nigeria’s EFCC.
QNET has also deployed high tech Transparency Tools, adding that it has launches a dedicated Scam Alert portal to help consumers identify and report fraud.
On the use Media as Engagement tool, QNET disclosed that it makes extensive coverage of its activities through press briefings and compliance initiatives.
According to the 2024 Global State of Scams report by the Global Anti-Scam Alliance (GASA) and Feedzai, global losses are estimated at about USD 1.03 trillion in the past 12 months — underlining the urgency of corporate-led consumer protection.
Speaking on the significance of the award for QNET, Trevor Kuna, Chief Marketing Officer, QNET said, “These awards are a validation of our efforts to fight back against those who misuse our brand name to defraud others. We are determined to protect the communities in which we operate and rebuild trust with our customers and stakeholders. Together, they affirm our commitment to responsible entrepreneurship and the values that drive us forward.”
About QNET: QNET is a global lifestyle and wellness company that uses a direct selling business model to offer a wide selection of exclusive products designed to help people live healthier, more balanced lives. Since 1998, QNET’s innovative products and e-commerce-driven model have helped build a worldwide community of customers and microentrepreneurs, guided by the mission of RYTHM – Raise Yourself To Help Mankind.
QNET is a member of the Direct Selling Association in several countries, the Hong Kong Health Food Association, the Health Supplements Industry Association of Singapore, and more. The company is also a partner in global sports sponsorships, including as the official direct selling partner of Manchester City Football Club and the Confederation of African Football (CAF), underscoring its commitment to excellence and global reach.
